Logo design, brand identity, and creative direction for fashion designer Maria Cornejo's eponymous label, Zero + Maria Cornejo.

Maria's work is defined by its intelligence and its ease. Structured garments that move with the body, color that arrives with intention, a point of view that has never chased trend. The identity had to reflect all of that without explaining it. The dynamic "0" symbol at the center of the mark reflects the light flow found in Maria's designs: a circle that never quite closes, suggesting movement and openness.

The broader visual system, spanning typography, photography direction, print and digital applications, describes a mix of off-the-cuff improvisation and resolved polish. Fashion that thinks. Design that feels. Photography by Mark Borthwick.