Reza is a legendary Parisian high jewelry house with roots stretching back to the 18th century. We were brought in to design a new symbol for the brand and a photobook to match – a complete visual survey of the house's portfolio, transformed into something closer to art than catalog.

The custom logotype nods to Reza's original jeweler's mark, with a form that echoes the cut and structure of their signature gemstones: sharp, faceted, AND Built to catch light. From the mark, we built out A full DESIGN system: campaign, environmental, and a suite of event materials, all carrying that same precision.

The photobook is the centerpiece – an editorial flow that ALLOWS the jewelry TO breathe as artwork, page after page, while still reading as a dramatic, complete survey of the house's work.