Optiv

Brand identity and logo system for Optiv, a leading cybersecurity firm headquartered in Denver. Formed from the merger of Accuvant and FishNet Security, Optiv helps global enterprises manage digital risk through strategy, technology integration, and managed security services.

Two established firms with distinct cultures and existing client relationships, merged into a single entity that needed to project coherence and authority from day one. Our design work distilled a complex, high-trust business into a clear and confident visual language: one that signals intelligence, reliability, and scale without resorting to the clichés of the security sector.

The resulting identity system spans logo, color, typography, and application across digital, print, environmental, and trade show contexts, built to perform across the full range of enterprise sales touchpoints where Optiv operates.