Creative direction, custom logotype, and tour collateral for Grammy Award-winning singer-songwriter Maren Morris, built around her 2025 record Dreamsicle.

The brief was to translate Maren's warm sound and playful persona into a visual identity bold enough to hold a stage and personal enough to feel like her. We developed a custom wordmark for the tour, key art, merchandise system, and a suite of collateral that travels from venue to venue without losing its character.

The palette runs warm: sherbet tones, golden light, the feeling of late summer. Typography is confident and a little loose. The overall effect sits somewhere between a vintage music poster and something you'd pull off a wall in a good record shop and actually want to keep.