Ivo is a purpose-built legal AI that outperforms general tools and, in blind testing by big law judges, produces work comparable to a senior attorney at a highly regarded firm.

We LED creative directION and PRODUCTION FOR a campaign rooted in the language of redlining. The mechanic: cross out the old assumption, replace it with Ivo. A chatbot struck through, a senior attorney written in. The strikethrough does the work a thousand words of AI marketing can't: it shows the correction happening in real time, in the language lawyers already know. The campaign ran across two sets of videos and a suite of ads, all built from the same core idea and the same data: Ivo's output is indistinguishable from the humans, and superior to general-purpose chatbots. The judges couldn't tell.