Scenography and design for the Euphoria Season Three premiere at Coachella. WE COLLABORATED with HBO on extending the series lore beyond WHAT EXISTS ON screen – rewarding those in the know, building intrigue, AND deepening the mythology.

influencers and VIPs received a suitcase of ephemera and desert survival gear, ALONG WITH AN INVITATION TO a midnight screening OF The PREMIERE at coachella. THE festival's iconic "mountain" was wrapped in custom blankets inspired by Veritas 200D — a new 35mm/65mm film stock developed by Kodak and cinematographer Marcell Rév. The biggest show on Earth meets the biggest show on Earth.

IN OTHER WORDS: "IS THIS FUCKING FESTIVAL ABOUT US?"