Euphoria

Scenography and design for the Euphoria Season Three premiere at Coachella. WE COLLABORATED with HBO on extending the series lore beyond WHAT EXISTS ON screen – rewarding those in the know, building intrigue, AND deepening the mythology.


influencers and VIPs received a suitcase of ephemera and desert survival gear, ALONG WITH AN INVITATION TO a midnight screening OF The PREMIERE at coachella. THE festival's iconic "mountain" was wrapped in custom blankets inspired by Veritas 200D — a new 35mm/65mm film stock developed by Kodak and cinematographer Marcell Rév. The biggest show on Earth meets the biggest show on Earth.


IN OTHER WORDS: "IS THIS FUCKING FESTIVAL ABOUT US?"

Euphoria Season 3 midnight premiere screening at Coachella, outdoor cinema with HBO branding
Euphoria logo treatment on black blanket, custom typography
Euphoria custom film canister packaging, branded merchandise detail
Coachella ferris wheel at sunset with palm trees, Euphoria Season 3 premiere backdrop
VIP guests Chloe Cherry and Ice Spice watching Euphoria premiere screening wrapped in custom blankets, Coachella
VIP guest Marshawn "Beast Mode" Lynch watching Euphoria premiere screening wrapped in custom blankets, Coachella
Custom Euphoria branded blanket on grass, film strip logo design in yellow and black
Crowd at Euphoria Season 3 midnight screening, Coachella audience wrapped in custom blankets
Euphoria Season 3 premiere guest in custom branded robe, event scenography by Two
Euphoria VIP mailer shown on iPhone, custom suitcase and ephemera social content
Fireworks over Coachella crowd at Euphoria Season 3 premiere screening
Coachella lit at night, Euphoria Season 3 premiere event by Two
Euphoria merch, branded desert survival kit overhead shot

Credits

Creative Direction, SCENOGRAPHY, and Design: Two