Scenography and design for the Euphoria Season Three premiere at Coachella. We collaborated with HBO on extending the series lore beyond the screen: rewarding those in the know, building intrigue, deepening the mythology.

Influencers and VIPs received a suitcase of ephemera and desert survival gear alongside an invitation to a midnight screening of the premiere. The festival's iconic mountain was wrapped in custom blankets inspired by Veritas 200D, a new 35mm/65mm film stock developed by Kodak and cinematographer Marcell Rév. The work spanned physical production, environmental design, custom textile development, branded merchandise, and experiential art direction. A fully realized world built for one night in the desert.

Every element was engineered to feel like it belonged to the show's universe rather than a marketing activation. The biggest show on Earth meets the biggest show on Earth.

In other words: "Is this fucking festival about us?"